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Timeline
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September - December (12 weeks)
My Role
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Solo Project
Tools
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Miro and Figma
Problem
To increase financial literacy for students that have little to no prior knowledge on financial planning
Through my time in school, I noticed that my friends and I have a hard time maintaining our finances. I also began to realize that we never took any financial classes to learn about these topics. This made me question, why is there not a push for students to learn about personal finance?
Solution
Create an effective learning strategy
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Key Insights
I conducted white paper research through reviewing articles in regard to financial knowledge, financial goals, and real-time application. I found a few staggering statistics across multiple articles:
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“Roughly 30% of children enrolled in public schools have access to financial literacy classes. It’s a step in the right direction, but this number still isn’t high enough.” - Forbes
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“Most students (60 percent) said they expected to take out loans for college. But just 15 percent of those students said they felt they had the education, information, and resources to be able to pay off their loans in the future.” - The National Association of Student Financial Aid Administrators
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“As of 2022, 23 states require that high schools teach financial literacy—Florida will be the 24th starting in 2023—and 25 states require a high school economics course.” - Investopedia
Key Takeaways
Lack of confidence and lack of accessibility of resources
What I learned from this data was that students are not confident about their financial choice, and they need more resources with learning about personal finance.
Analysis
I documented the pros and cons of different applications
Through a competitive analysis, I learned that there is a lack of accountability and a lack of retaining information in regard to financial planning.
User Interviews
The goals are big, but the knowledge is small
Based on the user interviews that I conducted, 70% of high school students state that their biggest financial goals are saving, college, and car buying, but only 30% have taken a finance class.
Journey Map
Envisioning the timeline
I wanted to visualize the process for the user to accomplish their goal so they can become more knowledgeable about personal finance.
Information Architecture
Organizing the navigation
With the user's insights, frustrations, and conceptualizing the journey map, I designed a site map for the app flow.
Low Fidelity Wireframing
Beginning the wireframing process
Through creating the site map, I started working on a digital lofi wireframe to have a good idea on how the user will navigate the application.
User Feedback
Think Aloud Protocol - Task Analysis
After designing the low fidelity wireframes, I had a user review my design to pinpoint any issues and frustrations with the prototype. From the feedback, I concluded that I should provide more interactivity for the user to accomplish their goal.
Link to full video here
Link to Task Analysis document here
Ideation
Major improvements
After designing the wireframes, the prototype, and implementing the Think Aloud Protocol, I created a final low fidelity prototype on Figma in response to the feedback given. Through those responses, I made three big improvements onto my design.
Style Guide
Getting the look
It is time for the visuals! I curated a theme of pastels and bright colors to show the liveliness of the application. The main colors are green (wealth and goodness), blue (peace and calmness), and yellow (happiness).
High Fidelity Prototype
Final Design
Through research, analysis, and user feedback, I completed the final design for the eduWealth high fidelity prototype. With the very informational feedback from the users, I was able to orchestrate my solutions along with showcasing a beautiful user interface and user experience.
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Conclusion & Reflections
Lessons that I learned and what I would do differently
This is my first solo UX Project ever! It was so fun doing this project and going through the process. I appreciate you for following me in my UX journey. Here are a few things I learned:
1) Perfection does not lead to timely results
I curated two case studies in the past and threw them out because they were not perfect. I became discouraged and had a hard time creating a new case study because of that. I soon realized that if I continue to strive for perfection, nothing will get done. With that in mind, I enjoyed the journey, became heavily invested in my research and design, and had a lot of fun in the process :) .
2) Listen to your users, they’re your answer bank
I had a lot of difficulty finding a medium between user interviews and my prototype, until my professor reminded me about the Think Aloud Protocol and Task Analysis. My productivity soared tremendously, and I was able to make better solutions with that video and documentation.
3) Iterate as much as possible
My original design was very robotic and did not represent me in the slightest. I did a redesign and thought that I was not using my time effectively. I soon came to realize that this is what designing is all about, iterating the designs to make the experience better for the user. After the redesign, it is exactly where it needs to be for the app.
Check out another project!
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